You see them everywhere. A new trendy, healthy acai bowl and smoothie franchise opens every few months in your neighborhood. The hip coffee shops popping up all over your city in the early 2000’s have paved the way for this new trend of superfood cafes. So, what exactly has happened to start this health food movement?
It’s no secret that social media has completely engulfed society. From Facebook to Twitter, Instagram to LinkedIn, everyone is always connected. You can see where your friend from high school went on vacation last week, which of your business connections just got promoted, even what cat memes your mom is sharing 8 years too late. But the one thing that is really driving interactions, and therefore big business, is what product your favorite celebrity just picked up. It could be a new make-up kit from a start-up brand, a skirt from a designer outfitter, or even the healthy green bowl they just picked up from their favorite acai bowl franchise.
Recently, one of the biggest industries that influencers are, well, influencing, is superfoods. On Instagram the hashtags #acaibowl, #superfood, and #smoothie have been used over 1.7 million times, 4.9 million times, and 11.9 million times, respectively. These popular search terms have led to more people being educated on what these foods are all about as well as where they can go to get them.
Eating healthy is a struggle for many, whether it’s the poor taste of the food or the lengths you have to go to make sure you’re using the right ingredients. Within the past decade, health food shops have made this much easier. No more scouring the grocery store to find ingredients you’ve never heard of just to make a green juice that tastes exactly as bad as it looks. Instead, these acai bowl and smoothie franchises have started incorporating healthy yet tasty ingredients into their offerings. You can get a bowl with acai, strawberry, banana, granola, blueberry, coconut, and honey all for under 450 calories.
So how does this all lead to the boom in acai bowl and smoothie franchises? It’s simple really. The acai berry market was worth $720 million in 2019 and is estimated to reach close to $2.1 BILLION by the end of 2025 according to Market Data Forecast. Who wouldn’t want to get into an already strong industry that’s projected to grow by 12.6% annually over the next 5 years? Influencers are only helping grow the market as people emulate their favorite follows and have been pleasantly surprised by how easy it has become to eat healthier. Some franchises that opened as early as 2014, such as SoBol, have been steadily growing since their inception and plan to continue expansion throughout the country. After opening their 50th franchise in North Carolina, CEO Jason Mazzarone said they plan to open another 10 locations by the end of 2021 and have even loftier goals in the coming years.
There’s no better time than the present to open your very own acai bowl and smoothie franchise. Initial investments are typically lower than other quick service restaurant types and few, if any, expect the type of growth that the superfoods industry is currently experiencing. At SoBol, franchisees receive marketing, technology, and site selection support as well as in-depth training with the corporate team which is consistently on-going. With the average store revenue for a SoBol franchisee being $675,000, you can see why getting started in the acai bowl and smoothie franchise industry can be very lucrative. The combination of fresh offerings, focused operations, a top food trend as the main product, and year over year growth makes franchising with SoBol a viable career opportunity. Visit https://ownasobol.com/ for more information on how to get involved and how you can benefit from the acai bowl and smoothie franchise boom.