The location plans on opening on July 24

After seeing the demand for SoBol’s acai bowls one day while enjoying the day at the beach, Mark Keegan knew there was an opportunity to bring the franchise to their part of town, Astoria, Queens. The Astoria Patch detailed Keegan and his business partner Seth Newman’s vision for their Astoria location opening on July 24 at 25-04 Ditmars Boulevard.

“We want it to feel localized, not like a huge franchise,” Keegan said. This being SoBol’s first location in the area, “it’s kind of a fresh canvas to paint.”

He looks forward to bringing health-focused food choices to the area including smoothies, acai bowls and kombucha. The pair has goals of opening new locations throughout New York in as little as eight months.

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